Web & Database Marketing

About US - Marketing

Web & Database Marketing Services include:

  • Participate in CRM strategic planning process, acting as the marketing project lead for requirements gathering, synthesis and analysis, ensuring that marketing needs and requirements are addressed in the new CRM selection and implementation process
  • Gather and manage the requirements for a customer email opt-in/preference centre program for email communication as part of the new CRM
  • Develop strategic direction, data processing protocols and documented procedures for marketing data collection, input, analysis, output and maintenance
  • Oversee the lead entry process within the marketing team
  • Establish an internal working group to define standards, business processes and policies for leads and CRM data entry
  • Based on the working group, document and communicate lead processing and data entry policies to the Sales team (training)
  • Spearhead data cleanup initiatives in the current CRM, based on new policies, to ensure clean data is available for import into the new CRM
  • Manage the development and execution of Web strategy for internal and external Web sites and Web/email based communications to drive qualified sales leads and awareness in our target industries
  • Oversee Web site development, design and maintenance, liaising with internal groups such as IT when conceptualizing/managing Web sites and related projects to ensure accurate development and implementation for Web marketing strategies and policies
  • Lead the development and distribution of all internal and external e-communications including email invitations/notices, eNewsletters and online ad/landing page content, from planning to execution and measurement
  • Provide leadership and operational management for the implementation and promotion of online events including Web Seminars
  • Manage and monitor projects to ensure deliverable deadlines, brand standards and budgets are met
  • Liaise with regional and national sales maintaining a high level of communication and awareness of sales and marketing strategies and directions throughout the company
 

Strategy Services

About US - Marketing

Social Marketing

Strategies Branding

Corporate Citizenship Strategies

Strategies Marketing and Communication Strategies

Search Strategist

  • Provide support in management of SEM campaigns
    • Book budgets/contracts with search engines; adjust as necessary throughout campaign
    • Upload campaigns to engines, using best practices
    • Aid in search Atlas tagging if trafficker is unavailable
    • Ensure campaigns go live on schedule
    • Provide data for scheduled campaign performance reports
    • Provide and implement scheduled query report learnings
    • Provide weekly budget updates to Senior Search Strategist & Search Manager
    • Provide monthly spend summary to search manager
    • Update blocking charts with changes throughout the campaign
    • Update optimization worksheet with all changes throughout the campaign
    • Enter search buys into DDS, updating with budget changes throughout the campaign
    • Proactively keep Search Strategist, Search Manager and client (when determined appropriate) updated
    • Escalate any issues to Search Manager
  • Provide keyword estimates and sample keyword lists
  • Provide data for global (and other) reports
  • Stay abreast of industry trends; keep team members informed of new findings
  • Provide research reports
  • Provide assistance to search strategist & search manager
  • Attend internal status meetings
  • Willingness and ability to work extended hours as needed
  • Proactively look for and offer other ways to support Search Strategist and Search Manager
   

Research

About US - Marketing

Surveys

Focus Groups

Consultations

Literature Reviews

Communication Audits

Competitor Audits

Issue Audits

Marketplace Audits

  • Provide comprehensive support of core research/strategic resources.
  • Source, compile and document key industry and segment trends (large and small) impacting marketplace dynamics.
  • Develop insights based on identified trends with implications for brand management with respect to both marketing and communications planning.
  • Provide data and research support to Agency Team (including the Account Group, Media, Interactive, Retail, Direct and Momentum).
  • Identifying and managing all research projects.
  • Develop segment expertise through continuous monitoring, tracking, and assessment of the marketplace.
  • Determine key issues pertaining to specified segment and identify potential opportunities for individual GM brands competing in said segments.
  • Prepare standardized reports to track market trends and issues (Quarterly Sales/Spending Reports, Forecasting and Incentives).
  • Fulfill client/agency ad hoc requests ensuring that all projects assigned are executed to plan
  • Keep client and account team up to date on key industry trends and competitive environment.
  • Develop a through understanding of the clients business and competitive threats.
  • Proficiency on all database applications and an understanding on how to most efficiently pull necessary support material.
  • Develop and present annual Segment Assessments and SWOT’s.
  • Maintain competitive tracking/reviews. Prepare periodic reports pertaining to sales and spending analysis.
 

Freelance Web Developer

About US - Marketing

 

  • Develop semantically correct and SEO friendly content using jQuery /JavaScript, AJAX, XHTML, HTML, and CSS within a web application context
  • Responsible for the development of new code and the maintenance of existing client-side code
  • Produce code that simplifies future development and reduces error rates
  • Ensure the quality of client work.
  • Understand and adhere to the technical best practices and guidelines for content creation
  • Work with team members in the development of communication ideas
  • Help non-technical team members understand the impact of technology on the realization of innovative communications